Driving Growth and Operational Excellence

Hi! I’m Sebastian.

I’m a highly motivated and results-oriented sales and operations leader with over a decade of experience driving revenue growth, optimizing operational processes, and leading high-performing teams.

I bring a proven ability to translate strategic vision into actionable plans, leveraging data-driven insights to improve sales performance, streamline operations, and enhance profitability.

I’m passionate about empowering organizations to achieve sustainable success through people focused go-to-market strategies, process optimization, and executive partnership.

What I Do

Organizational Planning & Execution

Expertise in developing and implementing sales strategies, forecasting revenue, and aligning organizational objectives with business goals. Identify opportunities for improvement and drive operational changes to maximize efficiency and profitability.

Sales Operations Leadership

Extensive experience leading and mentoring cross-functional sales operations teams, including sales operations managers, data analysts, project managers, and compensation specialists. Focused on fostering a culture of collaboration, accountability, and continuous improvement.

Data Analyics and Reporting

Expertise in designing and deploying user-friendly analytics platforms, dashboards, and reports that provide actionable insights, with proficiency in applications like Looker, Power BI, and Tableau. Expertise in CRM implementation and training, resulting in significant sales efficiency growth.

Strategic Project Management

Collaborate with cross-functional teams to implement, design and administer IT solutions, compensation plans, and strategic programs, coordinating priorities and deliverables across departments.

Go-to-Market Strategy Development

Develop and execute go-to-market strategies, including identifying target audiences, crafting value propositions, and optimizing sales processes. Leverage data to identify trends, develop insights, and inform strategic decision-making.

Executive Partnership & Strategic Support

Trusted advisor and strategic partner to executive leadership, providing data-driven insights, recommendations, and mentorship to support decision-making and drive organizational success.

Experience & Portfolio

    • Led strategic planning and forecasting for Google Cloud's SMB sales organization, leveraging data-driven insights to fuel business growth.

    • Developed comprehensive sales forecasts and projections for executive leadership, contributing to global strategic planning and identifying key go-to-market improvements.

    • Enhanced compensation and reporting platforms through collaboration with engineering teams, streamlining data analysis. Served as a trusted advisor to sales leadership, providing actionable, data-backed recommendations that aligned organizational objectives with company KPIs, driving performance improvements and process optimization.

    • Ensured seamless execution of strategic initiatives through cross-functional collaboration, maximizing impact and delivering tangible results.

    • Directed a cross-functional Sales Operations team, fostering professional development and maximizing team effectiveness.

    • Partnered strategically with the VP of AMER Channel and Commercial Sales, providing data-driven insights to align organizational objectives with company priorities.

    • Oversaw the development and validation of sales forecasts and projections, presenting findings to executive leadership for informed decision-making. Led the design, implementation, and administration of sales compensation plans, ensuring alignment with sales goals.

    • Translated strategic plans into operational realities, leading change management and overseeing the implementation of new initiatives.

    • Cultivated cross-functional collaboration and stakeholder management, fostering a culture of shared goals.

    • Managed daily sales interactions for a $500K quarterly revenue VAR portfolio, building relationships and presenting relevant product solutions.

    • Drove business development by pursuing slippage accounts and acquiring new business through proactive outreach and deal closing.

    • Served as a subject matter expert on partner programs for major technology vendors (Lenovo, Intel, Cisco, Brocade, Symantec, VMware, HP, Samsung, Dell), guiding and supporting VAR partners.

    • Developed and implemented a CRM solution for the SMB Systems and Peripherals team, resulting in a 20%+ quarter-over-quarter sales increase for new hires utilizing the CRM.

    • Mentored and trained multiple new hires.

    • Delivered high-quality customer service to Amazon.com US marketplace users, handling a high volume of inquiries across multiple channels (phone, email, chat).

    • Provided comprehensive order and platform support, assisting with order tracking, returns, refunds, account management, and website/app navigation.

    • Offered first-tier technical troubleshooting for the Kindle platform, resolving common technical issues.

    • Mentored and coached peers on customer service best practices and internal resource utilization.

Personal Projects

  • Konecto Vibe: Smart Tumbler

  • Make It: 3D Printing Services

  • OneBall Court Management App

Education & Certifications

  • INCAE Business School

    INCAE Business School

    Young Business Executive Program Graduate

  • Universidad Autonoma De Centro America

    Business and Computer Science Graduate

  • PRINCE2

    Project Management Practicioner

  • Goethe Institut

    B1 German Certified

  • Professional Pickleball Registry

    PPR Level 1 Certified Coach